Identifying the Opportunity

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Before we can sell something, we need to first identify what a market may be lacking. Figuring out what people are interested in buying and then finding a product or service to fit that demand is way easier than building a product and then finding someone to buy it.

In this section we talk about the process of identifying what a market may be lacking, in other words an opportunity that can be exploited.


– What is an opportunity?
– Sizing the market?
– Who is my competition?
– What makes me different?
– How is my competition successful (or not?)